Prof. CHEOL PARK
Professor Cheol park
College of Business and Economics, Korea University, Korea
EDUCATION
Ph.D. Seoul National University, Seoul Korea, August 1995
Major Field: Marketing
M.B.A Seoul National University, Seoul Korea, February 1988
Major: Business Administration (Marketing concentration)
B.A. Seoul National University, Seoul Korea, February 1986
Major: International Economics
JOB EXPERIENCE
Vice Dean, College of Business and Economics, Korea University, Korea, 2009- present.
Professor of Marketing, School of Business Administration, Korea University, Korea, 2006- present.
Visiting professor of Marketing, Dept. of International Management, Mongolia International University, Mongolia, 2007 – 2008
Department Chair and Associate Professor of e-Marketing, Department of MIS, Korea University, Korea, 2005-2006.
Visiting Scholar, Owen Business School, Vanderbilt University, Nashville, TN, USA., 2004-2005
Assistant Professor of e-Marketing, Department of MIS, Korea University, Korea, 2001-2004.
Assistant Professor of Marketing, Department of Retailing & Distribution Management, Dong-Eui
University, Korea, 1999-2001
Faculty Chair and Assistant Professor of Marketing, Faculty of Commercial & Information, Dongseo University, Korea, 1996-1999.
Department Office Assistant, School of Business, Seoul National University, 1991-1992
Assistant Manager, Department of Textile Marketing, Samsung General Trading Company, 1988 – 1990.
Korean Army Officer, 1988 - 1989
PROFESSIONAL AFFILIATIONS
Korean Christian Academy of Management, American Marketing Association, Academy of Marketing, Association for Consumer Research, Korean Marketing Association, Korean Academic Society of Business Administration, Korean Small & Medium Sized Business Association, Korean Society of Consumer Studies, Korea MIS Association, Korea Marketing Management Association, Academy of Korean Marketing Science
AWARDS AND HONORS
Teaching Excellence Award, Korea University, 2006, 2008, 2009.
Honorable Mention in the Society of Asian Retailing and Distribution, 2003
Best Paper Award in the 8th Australian WWW Conference, 2002
JOURNAL PUBLICATIONS
In English
Cheol Park and Thae Min Lee, “Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers," Journal of Interactive Marketing, 23(4), 332-340, Elsevier, December, 2009.
Cheol Park and Thae Min Lee, “Information Direction, Website Reputation and eWOM Effect : A Moderating Role of Product Type,” Journal of Business Research, 62 (1), 61-67, Elsevier, January, 2009.
Tae Min Lee and Cheol Park, "Mobile Technology Usage and B2B Market Performance under Mandatory Adoption," Industrial Marketing Management (SSCI), 37 (7), 833-840, Elsevier, October, 2008
Cheol Park, “Hedonic and Utilitarian Values of Mobile Internet in Korea,“ International Journal of Mobile Communications, Vol. 4, No. 5, pp. 497-508, September/October, 2006.
Cheol Park, TaeMin Lee, “Factors influencing the Internet shopping in Korea: Effects of Shopping Orientations, Online experience, and Trust,” Journal of Digital Business, Vol. 1, No. 1, pp. 11-18, May/June, 2006.
Cheol Park, “Complaints of Asian Shoppers toward Global Retailer: A Content Analysis of e-Complaining to Carrefour Korea,” Asia Pacific Journal of Marketing and Logistics, Vol. 13, No. 3, pp. 25-39, December, 2005.
Cheol Park, “Efficient or enjoyable? consumer values of eating out and fast food restaurant consumption in Korea,” International Journal of Hospitality Management, Vol. 23, No.1, pp.87~94, March 2004.
Cheol Park, Jong Kun Jun, "A cross cultural comparison of Internet buying behavior: effects of Internet usage, perceived risks, and innovativeness," International Marketing Review, Vol.20, No.5, 534-553, September 2003.
Cheol Park, “Content Analysis of Travel Agency Web Sites in Korea," Asia Pacific Journal of Tourism Research, 7 (1), 11-18, Hong Kong: Asia Pacific Tourism Association, April, 2002.
Cheol Park, “Cross Cultural Study on Consumer Values of Web Navigation and the Internet Shopping Behaviors,” European Advances in Consumer Research, Vol. 5, pp. 281~285, A. Groeppel- Klein and F. Esch (eds.), Valdosta, GA: Association for Consumer Research, December 2001.
Cheol Park, “Discriminating Factors of Cyber Shoppers in Korea: Focused on Computer Mediated communications and Perceived Risks of Cyber Shopping, Quarterly Journal of Electronic Commerce, Vol 2. No. 2, 147-155, Information Age Publishing, June 2001.
Cheol Park, “Consumer Ritualization: Exploring the Relationship between "Dressing up" and Clothing Buying Behavior," Asia Pacific Advances in Consumer Research, Vol. 3, Association for Consumer Research, pp.113-119, June 1998.
Cheol Park, “Consumption in Korean Wedding Ritual: Wedding Ritual Values, Consumer Needs, and Expenditure," Journal of Family and Economic Issues, Vol.18, No.2 (Summer), pp.191~209, August 1997.
Ph.D. Seoul National University, Seoul Korea, August 1995
Major Field: Marketing
M.B.A Seoul National University, Seoul Korea, February 1988
Major: Business Administration (Marketing concentration)
B.A. Seoul National University, Seoul Korea, February 1986
Major: International Economics
JOB EXPERIENCE
Vice Dean, College of Business and Economics, Korea University, Korea, 2009- present.
Professor of Marketing, School of Business Administration, Korea University, Korea, 2006- present.
Visiting professor of Marketing, Dept. of International Management, Mongolia International University, Mongolia, 2007 – 2008
Department Chair and Associate Professor of e-Marketing, Department of MIS, Korea University, Korea, 2005-2006.
Visiting Scholar, Owen Business School, Vanderbilt University, Nashville, TN, USA., 2004-2005
Assistant Professor of e-Marketing, Department of MIS, Korea University, Korea, 2001-2004.
Assistant Professor of Marketing, Department of Retailing & Distribution Management, Dong-Eui
University, Korea, 1999-2001
Faculty Chair and Assistant Professor of Marketing, Faculty of Commercial & Information, Dongseo University, Korea, 1996-1999.
Department Office Assistant, School of Business, Seoul National University, 1991-1992
Assistant Manager, Department of Textile Marketing, Samsung General Trading Company, 1988 – 1990.
Korean Army Officer, 1988 - 1989
PROFESSIONAL AFFILIATIONS
Korean Christian Academy of Management, American Marketing Association, Academy of Marketing, Association for Consumer Research, Korean Marketing Association, Korean Academic Society of Business Administration, Korean Small & Medium Sized Business Association, Korean Society of Consumer Studies, Korea MIS Association, Korea Marketing Management Association, Academy of Korean Marketing Science
AWARDS AND HONORS
Teaching Excellence Award, Korea University, 2006, 2008, 2009.
Honorable Mention in the Society of Asian Retailing and Distribution, 2003
Best Paper Award in the 8th Australian WWW Conference, 2002
JOURNAL PUBLICATIONS
In English
Cheol Park and Thae Min Lee, “Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers," Journal of Interactive Marketing, 23(4), 332-340, Elsevier, December, 2009.
Cheol Park and Thae Min Lee, “Information Direction, Website Reputation and eWOM Effect : A Moderating Role of Product Type,” Journal of Business Research, 62 (1), 61-67, Elsevier, January, 2009.
Tae Min Lee and Cheol Park, "Mobile Technology Usage and B2B Market Performance under Mandatory Adoption," Industrial Marketing Management (SSCI), 37 (7), 833-840, Elsevier, October, 2008
Cheol Park, “Hedonic and Utilitarian Values of Mobile Internet in Korea,“ International Journal of Mobile Communications, Vol. 4, No. 5, pp. 497-508, September/October, 2006.
Cheol Park, TaeMin Lee, “Factors influencing the Internet shopping in Korea: Effects of Shopping Orientations, Online experience, and Trust,” Journal of Digital Business, Vol. 1, No. 1, pp. 11-18, May/June, 2006.
Cheol Park, “Complaints of Asian Shoppers toward Global Retailer: A Content Analysis of e-Complaining to Carrefour Korea,” Asia Pacific Journal of Marketing and Logistics, Vol. 13, No. 3, pp. 25-39, December, 2005.
Cheol Park, “Efficient or enjoyable? consumer values of eating out and fast food restaurant consumption in Korea,” International Journal of Hospitality Management, Vol. 23, No.1, pp.87~94, March 2004.
Cheol Park, Jong Kun Jun, "A cross cultural comparison of Internet buying behavior: effects of Internet usage, perceived risks, and innovativeness," International Marketing Review, Vol.20, No.5, 534-553, September 2003.
Cheol Park, “Content Analysis of Travel Agency Web Sites in Korea," Asia Pacific Journal of Tourism Research, 7 (1), 11-18, Hong Kong: Asia Pacific Tourism Association, April, 2002.
Cheol Park, “Cross Cultural Study on Consumer Values of Web Navigation and the Internet Shopping Behaviors,” European Advances in Consumer Research, Vol. 5, pp. 281~285, A. Groeppel- Klein and F. Esch (eds.), Valdosta, GA: Association for Consumer Research, December 2001.
Cheol Park, “Discriminating Factors of Cyber Shoppers in Korea: Focused on Computer Mediated communications and Perceived Risks of Cyber Shopping, Quarterly Journal of Electronic Commerce, Vol 2. No. 2, 147-155, Information Age Publishing, June 2001.
Cheol Park, “Consumer Ritualization: Exploring the Relationship between "Dressing up" and Clothing Buying Behavior," Asia Pacific Advances in Consumer Research, Vol. 3, Association for Consumer Research, pp.113-119, June 1998.
Cheol Park, “Consumption in Korean Wedding Ritual: Wedding Ritual Values, Consumer Needs, and Expenditure," Journal of Family and Economic Issues, Vol.18, No.2 (Summer), pp.191~209, August 1997.